Following Adobe’s acquistion of Omniture last year, it has now been announced a newer partnership with the popular site Facebook. As a result, marketers are now capable of analysing user data with better optimization tools to be used on Facebook .
Subsequently, marketers will have the capability to automate Facebook media and deeper access to analytics in order to provide quality analysis on Facebook’s user activity, following this development it has also been announced that further oportunities for collaboration will be available.
This new announcement follows the developments back in May 2009 Facebook (and FB apps) analytics capabilities.
From this development, Omniture customers are now able to benefit from its new SearchCenter Plus solution. A solution where customers can take advantage of marketing management enhanced with the capability of purchasing Facebook Advertising. As a result, better analysis on running Facebook advertising campaigns metrics as well as other media channels optimization.
In addition, Omniture customers can also generate detailed data reports produced from Facebook Pages and applications.
To sum up, this new deal is a great way for Facebook to work together with marketers, and therefore open a new channel for increased revenue on the site as well as allowing better data intelligence to the benefit of both companies.
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