Wordpress or Expression Which to Choose?

by YODspica Authors on March 17, 2010

The ExpressionEngine versus WordPress battle.

Processing

The core distinguishing factor  between WordPress and Expression Engine is how publishing content is processed.

In regards to WordPress,  a new post includes a content section, however these can include custom fields which are either pre-defined defined (template framework) or built instantly by the author.  As a result when a post is published,  it will be subsquently displayed depending on the category or its sub-category.  In this whole process the author or editor will always see the same input screen.


Expression Flexibility

ExpressionEngine, processes its content on user defined channels.

For every publishing channel, it can be considered as an independent part of framework as opposed to wordpress.

Naturally, this is processing architecture is invisible to most users or well understood by editors or authors.   The site editor/publisher normally only has access to the “Publish” and “Edit” sections of the website, which can also include restrictions on other components like modules.


ExpressionEngine Advantages

Many web designers choose the ExpressionEngine, as this framework allows a wider site control.  It follows that many people don’t have a WYSIWYG editor on their website.  The ExpressionEngine is built on codeigniter php framework which offers excellent API power.


Wordpress Advantages

Most people are capable of  setting up a WordPress blog or website with very little knowledge of PHP, HTML and CSS.


New Version ExpressionEngine 2.0

The new version 2.0, new functionality was added which allows editors to upload HTML and CSS files into folders using naming conventions (blog.group, main.group, portfolio.group, etc.), and thus creating a rendering process much like wordpress.

The new versiong has a a new file named default_content.php, which is required to install a theme.  In this file it specified all components such as default content, channels, custom fields, etc.  The only slight concern is that the file is less logic based code but rather requires editors to understand SQL language in order to successfully build the default_content.php.


Site Theme Flexibility

With WordPress, administrators can easily change or update the design quite fast.  However, the ExpressionEngine only allows a theme to be added at the point of installation.  Subsquently, an administrator of an ExpressionEngine is required to maintain the HTML, custom fields and other elements and only then be able to change the CSS and images, unless they start over with all site definitions but this is an intensive job and most administrators would never do. As a result, themes in WordPress typically all handle content the same way, on the contrary themes in ExpressionEngine are less flexible.


To Sum up

WordPress is considered a core framework for PHP developers as it can be manipulated at their will or even group processes. Furthermore, custom fields can be added and modified.  The other advantage is that most people can can set up a website easily, and the design flexibility allows them to change themes quite fast and easy.  Also, widgets and plug-ins add instant functionality to any site running wordpress.

ExpressionEngine is most useful for designers because as there is no need use a programming language for operational flexibiliy.  It is not diffcult for any competent designer to use HTML and CSS to use the simple framework and its expressions.


Please feel free to add a comment to this post, by clicking on title. Thank you.

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How to Quickly Increase Your Website Conversions

by YODspica Authors on March 10, 2010

Redesigning a website, or even a single page, can be a tedious and time-consuming process.  However in this post we present a quick solution for any website owner predictaments, particularly on increasing website conversions from visitors. It is shown a timescale as a guide on how to quickly invcrease and re-design any website.

0 to 5 Minutes

Select a page where you can have the greatest impact

Surprisingly, this may not always be your homepage. Instead of trusting your gut, a little digging in Google Analytics (or your favorite analytics tool) can show you exactly where to start.

Select a page where you can have the greatest impact

Here are some ideas on finding pages that you can work on:

Navigate to your “top landing pages” or “top entrance pages” report (in Google Analytics, this is found under “Content” on the left sidebar).

Use a filter to remove pages with minimal traffic (see the “Advanced Filter” link at the bottom of the table).

Sort your pages by bounce rate.

Select the biggest loser: the page with the most potential for improvement (a combination of high visits and bounce rate).

5 to 15 Minutes

Use free (or cheap) tools to determine which areas on the page need the most attention

If you really want to stick to 45 minutes, you won’t have time to use a lot of tools, but even using one will give you the insight you need to make an improvement.

Use free (or cheap) tools to determine which areas on the page need the most attention

Here are some tips and tools that you can help up your conversion rates:

Get free advice from the design and development professionals on Concept Feedback. You can find more tools like Concept Feedback in my previous post “10 Excellent Feedback Tools for Web Designers“.

See how people interact with your site using Userfly or ClickTale (extra credit: set up an informal user test with your neighbor, or use a remote testing service like UserTesting or Feedback Army).

Use heat maps to quickly see what’s popular and what’s overlooked. CrazyEgg and clickdensity both provide heat map tools.

Setup a quick survey with Survey Monkey, or a poll with PollDaddy to see what your users want.

Still need help? Here is a quick list of high impact items you could be testing:

  • Headline copy
  • Buttons (size, color and location)
  • Calls to action
  • Whitespace
  • Advertisement density
  • Value proposition
  • Text size
  • Images
  • Color scheme (There are many tools for picking colors)

15 to 40 Minutes

Define the top 3 items from your research and implement the changes

Chances are that you’ll discover a hundred different things you could change, but remember, the key is incremental improvement and not a complete overhaul. So choose the items that you believe will have the most impact, and start there.

Keep in mind that the changes you make don’t need to be perfect—this is going to be a work in progress.

As soon as you’ve narrowed down your list to three, develop the content and code a test page right away. Limiting your list to three items keeps the project manageable. Don’t try to overdo it: you’ll be surprised how much impact just three seemingly minor adjustments can make.

If you get done with three and still want to try new changes—great!—this needs to be an ongoing process. However, don’t let an overwhelming list of ideas prevent you from action.

40 to 45 Minutes

Split test your new page, rinse and repeat

Split test your new page, rinse and repeat

Once your new page is ready, set up a test Google Website Optimizer to track the results. Make sure to select a conversion page that accurately reflects your primary goal for that page.

Depending on the amount of traffic your page receives, you should be able to determine relatively quickly (anywhere from a few hours to a few weeks) what effect your changes made. If you’ve done your due diligence, you’ll most likely be rewarded for your effort with an increase in conversion rates, and sometimes your tweaks can result in substantial improvements.

However, you may find that your new page performs about the same, or in some cases, worse. But that’s the beauty of testing! Every test, whether successful or not, provides you with new knowledge about your site: what works and what doesn’t.

About the Author

Andrew Follett is the founder of Concept Feedback.

Please feel free to add a comment to this post, by clicking on title. Thank you.

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Announced Better Marketing Analysis on Facebook

March 3, 2010

Following Adobe’s acquistion of Omniture last year, it has now been announced a newer partnership with the popular site  Facebook.  As a result, marketers are now capable of analysing user data with better optimization tools to be used on Facebook .
Subsequently, marketers will have the capability to automate Facebook media and deeper access to analytics [...]

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30+ Free Online Multimedia Editors

February 22, 2010

We tend to rely heavily on our favorite desktop applications like Photoshop, GIMP, Audacity, Adobe Premier and so on when it comes to dealing with multimedia files. What if we are on a public machine that doesn’t have the software we need, or worst, what if these public machines prevent users from installing applications? That [...]

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How to Create Creativity

February 22, 2010

‘Creative’ is the most popular adjective in the design world. Everybody wants to be a creative individual, find a creative solution, or discover a creative book. There are many synonyms for the word ‘creative’: ingenious, clever, prolific, innovative, gifted, inspired, inventive, original, stimulating. But what does this word really mean? And [...]

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User Interface, Innovation

February 15, 2010

User interfaces—the way we interact with our technologies—have evolved a lot over the years.
From the original punch cards and printouts to monitors, mouses, and keyboards, all the way to the track pad, voice recognition, and interfaces designed to make it easier for the disabled to use computers, interfaces have progressed rapidly [...]

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How to Make Money from Online Video

February 8, 2010

Ten years ago, web companies didn’t generate much revenue. These days, web companies are some of the most profitable around. Online video is where the Web was ten years ago: in investment mode as video companies that are generating high revenue are not necessarily the most profitable.
Are those companies suffering low margins [...]

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Microsoft’s New OS – WinMo 6.5.3

February 4, 2010

Microsoft has detailed all the new improvements to Windows Mobile 6.5.3.
The new OS is basically something WinMo fans have been wanting for years, with capacitive screen support meaning the styluses can finally be thrown away.
Gestures are also present in the OS now too, which seems like it’s finally taking the threat of Android and the [...]

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Real-time Web Data Analysis

January 19, 2010

The Realtime Web is difficult to analyse as it includes data from feed readers, desktop clients and mobile phones.  Furthermore, socialmedia applications like Twitter and Facebook are also just a component where third party applications like  TweetDeck and Seesmic can produce realtime search on Google and Bing.
Following Twitter’s CEO Evan Williams,  the data is [...]

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Privacy Settings on Facebook´s Wall Posts

January 8, 2010

Since Facebook redesigned their privacy settings, many users have become confused with the difference between wall posts, tagging, commenting and how to control the visibility. In this post, it is explained the best practices for posting updates.

Wall Posts Public
Wall posts are a form of public message. When you visit a user’s profile, you [...]

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